Job Summary We are looking for a Creative problem-solver with a can-do attitude. As the Associate Marketing Manager for CURRENT Backyard , you will play a critical role in managing and executing our digital marketing strategies across social media, influencer partnerships, email/SMS campaigns, website updates, and more. This role is ideal for someone who thrives in a small, entrepreneurial team and is excited to experiment with new strategies and tactics. You'll get hands-on experience with launching a tech-driven brand and be involved in every aspect of its growth. Duties and Responsibilities Social Media Management: Develop and execute strategies to increase brand visibility and engagement across platforms (Instagram, TikTok, YouTube), create engaging content, and analyze performance metrics to optimize growth. Content Creator & Influencer Management: Identify and manage relationships with influencers and content creators. Plan and execute campaigns, tracking success to maximize ROI and brand impact. Website Management: Maintain and update the website with product launches, promotions, and content. Collaborate with teams to ensure consistency with brand messaging and optimize user experience. Email & SMS Campaigns: Coordinate with agencies to execute email and SMS marketing. Track campaign performance and align strategies with product launches and promotions. Customer Engagement: Respond to social media comments and messages, working with customer service to ensure a seamless experience. Foster community engagement through user-generated content and testimonials. Analytics & Reporting: Use analytics tools to track social media, influencer, website, and email/SMS performance. Provide insights for campaign optimization and conduct competitor research to identify new growth opportunities. Qualification Requirements Minimum Education: Bachelor's Degree in Marketing, Communications or related field. Minimum Work Experience: 3 years of experience in social media and digital marketing preferred License(s) / Certification(s) : Knowledge, Skills and Abilities Passion for working in a small, entrepreneurial team with a hands-on approach. Strong understanding of social media platforms, trends, and analytics. Experience managing influencer partnerships and content creators preferred. Hands-on experience with website management preferred. Basic knowledge of email and SMS marketing strategies. Excellent communication, organizational, and multitasking skills. Creative problem-solver with a can-do attitude. Physical Requirements Represents the appropriate physical requirements of the job in the course of the work. For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify. The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business. Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902. Nearest Major Market: Columbus GA Job Segment: Marketing Manager, Marketing Communications, Communications, User Experience, Manager, Marketing, Technology, Management