Description The Senior Program Manager will be responsible for leading and optimizing the CX teams to supporting our integrated marketing group across AWS Marketing. This role will oversee program management, design, planning and analytics, and digital marketing functions to drive cohesive and efficient marketing operations. This role will serve as the central hub for top AWS portfolio activations, manage resource and budget allocation across the groups, and leverage marketing research and intelligence to stay ahead of industry trends. This position will work closely with cross-functional teams to run the AWS Marketing wide calendar, operationalize and streamline workflows, and measure the performance and ROI of marketing efforts across all service areas. Key job responsibilities - Manage the end-to-end marketing project lifecycle, from strategic planning to successful delivery across all functions. - Allocate resources and coordinate efforts across teams to drive synergy, efficiency, and avoid duplication. - Establish and maintain a centralized marketing calendar to optimize campaign timing, resource utilization, and reduce market saturation. - Lead change management initiatives to drive adoption of integrated approaches and best practices. - Provide data-driven recommendations to the CMO and marketing leadership on strategic priorities and operational improvements. - Measure and report on the impact of integrated marketing activities and performance, leveraging analytics to continually improve efficiency and effectiveness. - Oversee the design team to ensure consistent brand representation and high-quality creative outputs across all marketing initiatives. - Guide the planning and analytics team in developing insightful market research and performance metrics to inform strategic decision-making. - Direct the digital marketing team in implementing cutting-edge strategies and technologies to maximize online presence and engagement. A day in the life As the Senior Program Manager, you'll start your day by reviewing the marketing calendar and project pipeline across all service areas. You'll coordinate with cross-functional teams to ensure smooth execution of upcoming campaigns, resolving any resource constraints or schedule conflicts. Throughout the day, you'll meet with the design team to review creative assets, consult with the planning and analytics team on recent market insights, and strategize with the digital marketing team on upcoming initiatives. You'll also analyze performance data across all services, identifying opportunities to optimize operations and drive greater ROI. Finally, you'll partner with the CMO and marketing leadership to refine the integrated marketing strategy and services roadmap. About the team The Customer Experience team is a driving force behind creating an unmistakable, unified AWS experience. We collaborate closely with cross-functional teams to deliver an integrated marketing approach that resonates with our customers. Our passion lies in cultivating genuine customer connections through actionable intelligence and human-centric design. We elevate the customer experience by orchestrating consistent, responsive, and personalized interactions across all channels. As the trusted voice of AWS customers, we're committed to understanding their needs and translating those insights into effective marketing strategies. Our approach combines rapid iteration, holistic journey mapping, and customer-driven priorities to drive marketing outcomes that connect with our customer. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 5 years of program or project management experience - Experience using data and metrics to determine and drive improvements - Experience owning program strategy, end to end delivery, and communicating results to senior leadership - 5 years of managing stakeholders in cross-functional project experience Preferred Qualifications - 2 years of driving process improvements experience - Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,100/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.